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Hey there, I’m Jay.

I’m a writer, author, researcher, fitness coach, and the guy behind everything you see here on

Over the last 15+ years, I’ve been able to help thousands of men and women lose fat, build muscle, create their workout routine, design their diet plan, and achieve their “goal body.”

My work has been featured by the likes of Time, The Huffington Post, CNET, Business Week, and more, referenced in studies, used in textbooks, quoted in publications, and adapted by coaches, trainers, and diet professionals at every level.

But most importantly, I’m someone who actually gives a crap about you and the progress you make.

That’s why my goal here is to provide you with factual, trustworthy, evidence-based information about weight training, diet and nutrition, losing fat, building muscle, and all related topics, so you’ll be better informed about what you need to do to get the results you’re looking for.

My Most Popular Books

Superior Muscle Growth
Superior Fat Loss